Open enrollment (also known as annual enrollment) is the period of time that usually occurs once a year where employees at a company can enroll or make changes to their employee benefits including their health insurance. The term also applies to individuals that are purchasing insurance through Healthcare.gov and the Affordable Care Act (Obamacare.)
During open enrollment, the human resource department will typically communicate with eligible employees about the options, changes to their plans and new offerings. Many times, vendors and providers will be invited to present at events (“benefit fairs,”) host webinars or have one on one sessions with employees. Open enrollment many times involves a lot of education about different products and can be challenging to communicate with employees. Vendors will try to assist with this education by providing materials such as videos, posters, online events, brochures and more.