The first thing to know is that all of this data was already public. Second, If you’re familiar with HealthJoy, you know that our company mission is to help everyone in the United States navigate healthcare more easily while spending less. No small part of that journey involves transparency of cost and care. We wanted to build a site so that patients would no longer struggle to find a provider, with the added bonus of driving more business to quality physicians. And while other websites only include doctors who pay a premium, our site is absolutely free. This database will help doctors update their information and see the latest public information about themselves. In the interest of transparency and accuracy, doctors who update their information receive priority listing.