We felt that healthcare is best served as a conversation. That’s why we chose to create JOY and put her at the center of our application. JOY is a virtual assistant that’s similar to other assistants like Siri and Alexa. One difference is that due to the nature of healthcare and the state of the technology, much of our interactions are scripted. We do this to make sure nothing is misinterpreted, and we’re not missing anything as we help direct you to the correct point of care. JOY also allows us to send personalized messages to thousands of members based on their own healthcare journey.