For human resource departments, there isn’t a more stressful time of year than open enrollment season. It seems that everyone has a love-hate relationship with employee benefits: employees demand great benefits, but when it comes time actually to learn about benefits they tune out. It’s not just you; Aflac did a survey and found that 26% of Millennials would rather clean a toilet than research their health benefits.

So when you’re communicating about your benefits, you need to do everything you can to grab and hold attention. To lend a hand, I’ve collected several tips I’ve discovered during my career in Internet marketing writing thousands of emails into one helpful eBook that’s tailored for HR. Download to improve your writing chops and ensure that your next series of open enrollment emails don’t get lost in your audience’s inbox. 

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