Without good communication, we lose understanding. And when it comes to employee benefits communication, knowledge gaps can lead to fear over costs, delayed care, and difficulty for employees who want to use their benefits. To help HR teams solve the communication conundrum, HealthJoy is thrilled to share the 2021 edition of our Improving Benefits Communication & Engagement eBook.
Although Open Enrollment is an excellent time to educate employees, we know the status quo isn’t working. When surveyed, only 32% of people were able to correctly define insurance terms like “out-of-pocket expenses,” “deductible,” and “copay”; 38% knew all three terms. That’s problematic, especially when we consider how much we rely on them to comprehend such terms and understand how to navigate something as complicated as healthcare benefits.
In our 2021 Employee Benefits Insights survey, we asked employees to rate how well their HR teams communicated benefits. The result? They gave them a 6 out of 10. To help educate employees, it’s critical for HR teams to rethink when and how they communicate.
When employees have questions about benefits, our report found over half turn to the benefits guide, 45% ask their insurance carrier, and 39% ask their HR team. But that’s not actually how employees want to view their benefits information. Inside our eBook, find out how communication preferences are misaligned with employee wants and what you can do to keep benefits top of mind any time of year.
Explaining Benefits Well Takes Time
Communication is all about progress, not perfection. Finding the right tone, timing, and method of delivery isn’t always easy. As your HR team preps for OE, help close existing communication gaps by asking the following questions: Is the benefits language too complicated? Are we personalizing our messages? Is it worth mapping an entire year of communication?
With our Improving Benefits Communication & Engagement eBook as a guide, you can help employees save time, money, and frustration while also driving utilization. Download it now to get started.