4 Reasons Why Selecting The Right Doctor Is Critical

by | Jun 13, 2018

Home » Blog » Employee Healthcare » Healthcare Costs » 4 Reasons Why Selecting The Right Doctor Is Critical

When sickness strikes, which doctor do you choose to visit? If you’re like most, you’ll ask family members and close friends for recommendations for selecting the right doctor. If you’re ambitious, you’ll go web-hunting for reviews or even consult your insurance carrier for suggested providers in the area. Most people think these recommendations will find them the best doctor for costs and quality, but they would be mistaken.

Relying on word-of-mouth does not ensure you’ll end up in the right doctor’s office. For insurance carriers who give a list of suggested providers, their primary concern is not quality patient care. For your friends, most will be able to tell you if a doctor is friendly, but won’t be able to gauge medical competence. For websites that rate physicians, most don’t have enough visitors to give an accurate portrayal of a provider.

There’s so much you may overlook by relying on these limited sources of information. It’s doubtful that the doctor you find by asking around has the highest success rates, has a pleasant bedside manner,  takes the time to get to know patients personally, has knowledge and expertise in their treatment field, maintains sanitary facilities, and most importantly, is cost-effective in their treatment decisions.

Frankly, we do more research when choosing our homes, cars, and universities than when selecting a doctor. The problem is a wrong choice of healthcare provider can end up costing us a lot more. Here’s why:

What Happens When You Choose the Wrong Doctor?

 

1. You Might Be Overcharged

Unlike doctors in Europe, US doctors do not have fixed salaries. They benefit financially from running expensive tests on their patients and going through high-cost treatment plans. Don’t get me wrong– not all doctors are profit-maximizing machines. In fact, most of them genuinely care quite deeply about their patients. Still, when it comes down to individual care decisions, even the most empathetic doctor is faced with financial incentives that push them towards overtreatment and overly expensive tests.

Healthcare reform advocate David Goldhill finds that Medicare spends twice as much in Dallas, where there is a plentiful supply of healthcare providers per resident, compared to Salem, Oregon where physician supply is less abundant. Physicians who have fewer patients coming through their doors tend to order more tests and treatments to keep their practices full.

Physician overtreatment does not only arise from a pure profit motive, but also from fear of legal consequences. An entire industry of medical malpractice litigation has emerged, leading doctors to order more tests and procedures than is medically necessary. This behavior is primarily a protective measure against lawsuits or a phenomenon known as “defensive medicine

2. You’ll Be Taken Advantage Of, Information-Wise

“Informational advantage” is the upper hand that healthcare providers naturally have over their patients, due to their extensive medical training. This knowledge gap gives authority to physicians. When the doctor tells us a specific test or treatment is truly necessary, we aren’t usually in a position to deny it. Also, doctors can quickly overwhelm their patients with too much confusing information, and on the other end of the spectrum, failing to provide enough info surrounding their treatment, leaving the patient blindly following orders.

Another realm where patients lack information is pricing: few people know exactly how much medical services will end up costing them. The health insurance system makes accurate prices for medical care unclear.

The combination of medical providers benefiting from high-cost treatments and patients’ disadvantaged informational position means that physicians can (to an extent) generate demand for their services at will, a phenomenon called physician-induced demand. Choosing the wrong doctor, one that regularly exhibits this type of behavior, is costing you even when you don’t realize it.

3. You Could Fall Victim to Aggressive Advertising

Do you find the commercials on TV promoting certain medications to be annoying? It turns out that doctors have it way worse. Pew Research reports that while pharmaceutical companies spent $3 billion in 2012 marketing to consumers directly (mainly through TV ads), they spent a crazy $24 billion marketing to physicians.

Pharmaceutical companies market to doctors through several methods. These range from free drug samples, mailings, web and journal ads, and most concerningly, “detailing,” whereby drug sales reps promote their products face-to-face to physicians and even go so far as taking them out for meals or giving them gifts. In 2016, there were a total of 71,000 pharmaceutical sales representatives in the US. That’s almost one for every 14 doctor’s in the USA.

4. A Brand Name Pill Might Increase Your Bill

In the same vein, you could end up with a physician that routinely prescribes expensive brand-name drugs. In some cases, these brand-name drugs may even be less effective than generic alternatives. What’s more concerning is the fact that most physicians are in the dark about the costs of the very drugs they prescribe. They lack the information to compare prices and effectiveness across drugs, leading them to write prescriptions for drugs they are most familiar with, AKA brand-names that are heavily marketed by pharmaceutical companies.

A ProPublica analysis guided by Harvard researchers reveals that doctors who receive payments or other rewards from drug companies prescribe different medications than doctors who don’t, and the more money a doctor gets from drug companies, the more likely they are to prescribe brand-name medications. In other words, many physicians have loyalties to the pharmaceutical industry and prescribe expensive brand-name drugs to show support to the companies that offer them education, gifts, and generous rewards for participating in promotional activities. We all know drug costs are rising, and avoiding specific doctors goes a long way to control these costs.

How to Find the Right Doctor

The right doctor is someone whom a physician would trust with the care of their own family. How then can we go about choosing the best doctor available who can meet our needs? A healthcare guidance platform may be just the answer.

HealthJoy uses both artificial intelligence as well as old fashion legwork to ensure that we recommend the best provider to our members. Our healthcare concierge does the deep digging using reputable and accurate sources so that you don’t have to break a sweat when looking for your next doctor – this takes an average of 1-2 hours per recommendation.

First and foremost, HealthJoy’s concierge verifies the objective facts. It looks at several indicators of a physician’s quality: we search state boards for lawsuits or other red flags, we make sure board certifications are up to date, and we are also wary of doctors who are heavily influenced by drug company payments. Next, we look at the number of referrals received by the provider, as well as the number of times they have performed a particular procedure. We also review the rankings of their medical schools/residency programs, and the number of years they’ve been in practice.

The next item on the list is cost-effectiveness. Choosing the provider with the best price has a massive impact on the savings earned by both yourself and your payor (your self-insured employer and/or insurance carrier), and we check prices for all parties involved.

We then go the extra mile to find a provider that fits your personal preferences, creating a recommendation that is highly-tailored to your individual needs. We consider everything from gender, language, and age preferences, to checking the physician’s distance from your location, in-network status, and scheduling availability.

The Bottom Line on Selecting The Right Doctor

Your friends may (or may not) be able to provide you with excellent restaurant recommendations, but most of them will not know how to assess a doctor’s medical competence and cost-effectiveness. The best doctor does not over treat their patients, leverage their informational advantage for financial profit, or prescribe medications based on loyalty to a pharmaceutical company. However, not every doctor exhibits these traits, which causes the cost of care to vary wildly between Physician A and Physician B.

It is intimidating to navigate through all these moving parts on your own, so we understand why a simple recommendation from your neighbor might be your desired method for choosing a doctor. As you’ve read, though, this shortcut will probably cost you. Thankfully, HealthJoy’s artificial intelligence-powered concierge uses an algorithm to compile all the essential details about a provider, so finding the best doctor is just one tap away on your smartphone.

Related Posts

How Virtual MSK Care Can Tackle Employers’ Claims Spend

How Virtual MSK Care Can Tackle Employers’ Claims Spend

Virtual MSK care can help employers tackle rising healthcare costs while providing employees with a low-cost and effective solution.
What is Reference-Based Pricing?

What is Reference-Based Pricing?

Reference-based pricing promises big savings but comes with a catch for employees. To make it work, they need guidance.
HealthJoy Accelerates Your Cost-Containment Strategy

HealthJoy Accelerates Your Cost-Containment Strategy

Explore how HealthJoy accelerates your cost-containment strategy, centralizes benefits, and helps you encourage healthcare consumerism.
[gravityforms id=12]
<script type="text/javascript">if(!gform){document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0});var gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),null==t&&(t=10),gform.hooks[o][n].push({tag:i,callable:r,priority:t})},doHook:function(o,n,r){if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[o][n]){var t,i=gform.hooks[o][n];i.sort(function(o,n){return o.priority-n.priority});for(var e=0;e<i.length;e++)"function"!=typeof(t=i[e].callable)&&(t=window[t]),"action"==o?t.apply(null,r):r[0]=t.apply(null,r)}if("filter"==o)return r[0]},removeHook:function(o,n,r,t){if(null!=gform.hooks[o][n])for(var i=gform.hooks[o][n],e=i.length-1;0<=e;e--)null!=t&&t!=i[e].tag||null!=r&&r!=i[e].priority||i.splice(e,1)}}}</script> <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_12' > <div class='gform_heading'> <h3 class="gform_title">2021 HealthJoy Employee Benefits Insights eBook</h3> <span class='gform_description'>Testing form</span> </div><form method='post' enctype='multipart/form-data' id='gform_12' action='/blog/healthcare/costs/selecting-the-right-doctor/' > <div class='gform_body gform-body'><ul id='gform_fields_12' class='gform_fields top_label form_sublabel_below description_below'><li id="field_12_8" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_8' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_12_8' type='text' value='' class='large' placeholder='First Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_12_9" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_9' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_12_9' type='text' value='' class='large' placeholder='Last Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_12_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_4' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_12_4' type='text' value='' class='large' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_12_5" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_5' >company name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_12_5' type='text' value='' class='large' placeholder='Company name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_12_6" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_6' >Company Size<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_6' id='input_12_6' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>Company Size</option><option value='1-100' >1-100</option><option value='100-500' >100-500</option><option value='500-3000' >500-3000</option><option value='3000-1000' >3000-1000</option><option value='10000+' >10000+</option></select></div></li><li id="field_12_7" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_7' >Which Best Describes You?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_7' id='input_12_7' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>Which Best Describes You?</option><option value='Employer' >Employer</option><option value='Benefit Consultant' >Benefit Consultant</option><option value='TPA' >TPA</option><option value='PEO' >PEO</option><option value='Other' >Other</option></select></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_12' class='gform_button button' value='Get Your eBook' onclick='if(window["gf_submitting_12"]){return false;} window["gf_submitting_12"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_12"]){return false;} window["gf_submitting_12"]=true; jQuery("#gform_12").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_12' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='12' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_12' value='WyJbXSIsImFkODg5MTk3ZmY1MDIyZGVjZjEyNWI2ODk1Y2YyMGZiIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_12' id='gform_target_page_number_12' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_12' id='gform_source_page_number_12' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>
[gravityforms id=1]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_1' > <div class='gform_heading'> <h3 class="gform_title">State of the Benefits Survey eBook - 1-Col</h3> <span class='gform_description'>Testing form</span> </div><form method='post' enctype='multipart/form-data' id='gform_1' action='/blog/healthcare/costs/selecting-the-right-doctor/' > <div class='gform_body gform-body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below'><li id="field_1_8" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_8' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='large' placeholder='First Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_9" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_9' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='text' value='' class='large' placeholder='Last Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_4' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_1_4' type='text' value='' class='large' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_5" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_5' >company name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='text' value='' class='large' placeholder='Company name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_10" class="gfield gfield--width-full field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_10' >State</label><div class='ginput_container ginput_container_select'><select name='input_10' id='input_1_10' class='large gfield_select' aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>State</option><option value='Alabama' >Alabama</option><option value='Alaska' >Alaska</option><option value='Arizona' >Arizona</option><option value='Arkansas' >Arkansas</option><option value='California' >California</option><option value='Colorado' >Colorado</option><option value='Connecticut' >Connecticut</option><option value='Delaware' >Delaware</option><option value='District of Columbia' >District of Columbia</option><option value='Florida' >Florida</option><option value='Georgia' >Georgia</option><option value='Hawaii' >Hawaii</option><option value='Idaho' >Idaho</option><option value='Illinois' >Illinois</option><option value='Indiana' >Indiana</option><option value='Iowa' >Iowa</option><option value='Kansas' >Kansas</option><option value='Kentucky' >Kentucky</option><option value='Louisiana' >Louisiana</option><option value='Maine' >Maine</option><option value='Maryland' >Maryland</option><option value='Massachusetts' >Massachusetts</option><option value='Michigan' >Michigan</option><option value='Minnesota' >Minnesota</option><option value='Mississippi' >Mississippi</option><option value='Missouri' >Missouri</option><option value='Montana' >Montana</option><option value='Nebraska' >Nebraska</option><option value='Nevada' >Nevada</option><option value='New Hampshire' >New Hampshire</option><option value='New Jersey' >New Jersey</option><option value='New Mexico' >New Mexico</option><option value='New York' >New York</option><option value='North Carolina' >North Carolina</option><option value='North Dakota' >North Dakota</option><option value='Ohio' >Ohio</option><option value='Oklahoma' >Oklahoma</option><option value='Oregon' >Oregon</option><option value='Pennsylvania' >Pennsylvania</option><option value='Rhode Island' >Rhode Island</option><option value='South Carolina' >South Carolina</option><option value='South Dakota' >South Dakota</option><option value='Tennessee' >Tennessee</option><option value='Texas' >Texas</option><option value='Utah' >Utah</option><option value='Vermont' >Vermont</option><option value='Virginia' >Virginia</option><option value='Washington' >Washington</option><option value='West Virginia' >West Virginia</option><option value='Wisconsin' >Wisconsin</option><option value='Wyoming' >Wyoming</option></select></div></li><li id="field_1_7" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_7' >Which Best Describes You?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_7' id='input_1_7' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>Which Best Describes You?</option><option value='Employer' >Employer</option><option value='Benefit Consultant' >Benefit Consultant</option><option value='TPA' >TPA</option><option value='PEO' >PEO</option><option value='Other' >Other</option></select></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' value='Get Your eBook' onclick='if(window["gf_submitting_1"]){return false;} window["gf_submitting_1"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_1"]){return false;} window["gf_submitting_1"]=true; jQuery("#gform_1").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='1' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_1' value='WyJbXSIsImFkODg5MTk3ZmY1MDIyZGVjZjEyNWI2ODk1Y2YyMGZiIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>
[gravityforms id=9]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_9' > <div class='gform_heading'> <h3 class="gform_title">10 Benefits Presentation Tips from TED Talks eBook - 2-Col (Pop-up)</h3> <span class='gform_description'></span> </div><form method='post' enctype='multipart/form-data' id='gform_9' action='/blog/healthcare/costs/selecting-the-right-doctor/' > <div class='gform_body gform-body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below'><li id="field_9_8" class="gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_8' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_9_8' type='text' value='' class='large' placeholder='First Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_9" class="gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_9' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_9_9' type='text' value='' class='medium' placeholder='Last Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_4" class="gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_4' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_9_4' type='text' value='' class='medium' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_5" class="gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_5' >Company name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_9_5' type='text' value='' class='medium' placeholder='Company name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_10" class="gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_10' >Company Size<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_10' id='input_9_10' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>Company Size</option><option value='1-100' >1-100</option><option value='100-500' >100-500</option><option value='500-3000' >500-3000</option><option value='3000-1000' >3000-1000</option><option value='10000+' >10000+</option></select></div></li><li id="field_9_7" class="gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_7' >What Describes You?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_7' id='input_9_7' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>What Describes You?</option><option value='Employer' >Employer</option><option value='Benefit Consultant' >Benefit Consultant</option><option value='TPA' >TPA</option><option value='PEO' >PEO</option><option value='Other' >Other</option></select></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' value='Get Your eBook' onclick='if(window["gf_submitting_9"]){return false;} window["gf_submitting_9"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_9"]){return false;} window["gf_submitting_9"]=true; jQuery("#gform_9").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='9' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_9' value='WyJbXSIsImFkODg5MTk3ZmY1MDIyZGVjZjEyNWI2ODk1Y2YyMGZiIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>