How Artificial Intelligence Is Changing Healthcare Guidance

How Artificial Intelligence Is Changing Healthcare Guidance

It’s no secret that artificial intelligence is reshaping the way we think about healthcare and reducing unnecessary waste from all corners of the industry. There are endless possibilities for AI to improve healthcare, from quickly processing large patient data sets through machine learning to Google’s AR microscope detecting a cancer cell that would otherwise go unseen by the human eye. Perhaps a more unexpected application of AI is found in healthcare guidance platforms– a tool created to help employees navigate their health benefits.

When you add AI to the equation of employee benefits, healthcare guidance goes from a passive service that just “exists” to active engagement that proactively reaches out to patients. Comparing the two systems side-by-side reveals just how powerful AI can be in a healthcare guidance setting.

Before AI: Phone Systems

Traditional healthcare guidance platforms offer a phone-based service that subscribers rarely utilize. Many phone-based advocacy programs and nurse lines claim to lower costs by giving employees a hotline to call whenever they have a medical issue, but this reactive approach is futile because few people remember the service exists. HR may briefly mention the service during the yearly benefits meeting, but it is soon forgotten. In order to achieve industry-leading cost containment in modern times, a guidance platform must perform consistent outreach and reminders to lead users to smarter healthcare decisions. Sitting back and waiting for users to call will result in close to zero change and a total lack of ROI.

The top reason that many healthcare guidance platforms fail to perform outbound engagement is cost. Having workers reaching out to members in real-time is expensive: the average general call center employee costs a minimum of $1 per minute of service, and healthcare-specific call center employees will cost at least double that amount. It’s, therefore, no surprise that traditional healthcare guidance platforms have opted for cheaper phone services with little to no outreach. The services that do offer proactive outreach may do so only for members with especially high utilization rates—the people that spend the top 1-2% on the service— but that’s it.

As public health research has found in recent decades, it is inefficient and costly to treat medical conditions and provide care in a reactionary manner. The current shift towards preventive medicine as a solution for a healthier and more financially stable population has rendered these traditional guidance platforms obsolete. The care they provide is too little, too late.

The Age of AI: Fast and Proactive Healthcare Guidance

Now, the story of healthcare guidance is changing with AI. Newly automated processes enable modern guidance platforms to reach a scale and cost-efficiency beyond anything the industry has ever seen. AI creates two game-changing advantages: faster service and proactive outreach. Our AI-powered virtual assistant JOY is able to handle over 80% of our inbound requests and 95% of our outbound chats. This frees up our healthcare concierges to complete higher-level tasks rather than spend time collecting basic information. In addition, AI makes it possible to consistently and inexpensively perform outreach at scale.

AI Lets Humans Focus on Key Tasks

AI-powered technology makes the lives of our healthcare concierges easier by assisting them in the response-writing process. HealthJoy’s “Concierge Care Center,” our custom CRM, is programmed to provide real-time recommendations that enable concierges to craft responses to member inquiries at a much quicker pace. All this saved time then enables them to focus their attention on the tasks that require human judgment, such as researching low-cost, high-quality facilities, answering benefits questions, resolving claims issues, and scheduling appointments for users.

Another situation where AI can dramatically simplify a human task is in eligibility file management. In the benefits world, the administrative burden of paperwork puts a significant drag on any HR system. Eligibility files, which are documents that contain employee personal/contact information necessary to enroll them in a benefit plan, are at the center of this issue. Since enrollment usually needs to be done across several company’s benefit platforms, formatting errors and typos make the process tedious and frustrating. Benefits administrators must spend precious time shuffling through pages and pages of documentation in order to find one typo so that the system will accept the files.

Once again, a winning solution is found through powerful AI technology. Instead of us wasting human capital on cleaning up eligibility files, processes like “fuzzy matching” enable several documents containing tiny discrepancies to be merged. Whereas traditional eligibility file management usually requires that each document contains exactly identical information in order to be joined together, fuzzy matching allows for a more lenient margin of a “close match”. Through this method, countless hours of tedious searching for typos are conserved.

AI is Proactive, not Reactive

Have you ever felt the pressure to constantly be taking initiative in your workplace or personal life? It can be exhausting. Lucky for us, AI cuts our healthcare concierges a break by automating the process of taking initiative in regards to our members’ care. HealthJoy’s virtual assistant is programmed to automatically review historic claims data and perform ongoing outreach where it sees opportunities for someone to be healthier. As long as a company provides access to this data, our AI-powered chatbot sends notices (known as Health Opportunities) to members when discovered. If a member wants to take action on a given Health Opportunity, they can easily chat with a concierge. Thus, we are only expending Concierge time when the member is motivated and ready to move forward.

Our AI assistant also initiates proactive outbound JOY campaign journeys with members to consistently remind them to take advantage of HealthJoy’s offerings and maintain their health. Whereas traditional employee benefits are typically ignored after open enrollment, our modernized platform is something you’ll constantly want to experience. The system sends friendly notifications, reminding you of all the ways it can help you make the most out of your benefits plan. For example, it will reach out to you about online doctor consultations, provider recommendations, and savings opportunities, all of which are just a few taps away on your smartphone. Read more in our post What Are HealthJoy’s JOY Campaign Journeys?

New Frontiers: What’s Next for AI in healthcare tech?

Today’s AI-powered healthcare guidance platforms will restore your hope in the healthcare system. No more waiting on hold for hours to fix an issue with your claims, schedule an appointment, or find information on your benefits. You can finally relax now that healthcare concierges and smart outreach systems, whose entire job is to make your healthcare experience simple and quick, have emerged as a solution to our wholly broken system.

What’s next for AI in health tech? At HealthJoy, we are currently using AI to further simplify tasks like digitizing your insurance card with JOY Vision. This program makes the onboarding process easy for new members. Simply taking a photo of an insurance membership ID converts the photo into a virtual card in the benefits wallet. In doing so, this function reduces human error, makes data entry less tedious, and contributes to our goal of making healthcare as easy as possible.

AI ushers in a new era of patient care and employee benefits, one where seeing the doctor doesn’t require scheduling an appointment weeks ahead of time and your benefits are easy to understand at last. Gone are the days when you had to wait on hold for hours before speaking with a human being—now, affordable and accessible care is available at your fingertips. All this goes to say, it’s time for humans to let AI take care of the tedious, time-consuming tasks in healthcare. We need to stop spending time seeking out spelling errors and start spending time seeking out the best providers the medical field has to offer.

Why The Healthcare Experience Is Broken

Why The Healthcare Experience Is Broken

With so much conversation surrounding the broken U.S. healthcare system, we often overlook what this brokenness means for patients themselves. Our patchwork system of insurance carriers, TPAs, employers, brokers, and private doctors and facilities translates into a messy patient experience. Healthcare’s different players don’t communicate or collaborate over a single unified platform, which means patients must struggle to connect the dots between their insurance coverage, choices of doctors, and employee benefits. The result is a healthcare experience that is overwhelming, disunified, and much more complicated than it needs to be.

Diagnosing the Patient Experience

Today’s patient experience is like watching a dysfunctional baseball team play. The players don’t communicate, they are unable to share key information with one another, and each player has different motivations. We, as the audience members, must bear one loss after another and unhappily sit through a game that we can only describe as a poor viewing experience. Breaking apart and investigating each symptom of the broken healthcare experience is the best way to develop an effective treatment.

Symptom 1: Players Don’t Communicate

The key to any winning team is a strong flow of communication between its members. Expectations should be clear, and collaboration must be convenient for the team to achieve outstanding results. Unfortunately, players within the healthcare system utterly lack the ability to communicate with each other.

Siloed communication is one of healthcare’s worst inefficiencies. Doctors, insurance companies, and employers have no easy way to interact on a consistent basis. This means your doctor doesn’t know your insurance plan, prescription formulary, or whether they’re referring you to an in or out-of-network specialist. They’re unsure of a drug’s formulary tier or what the pharmacy you are going to will charge, so sometimes you’re in for a shock when it comes time to pick up a prescription. The average doctor visit is only 15.7 minutes long, so don’t expect them to be able to figure it out either.

When doctors and hospitals don’t communicate with payers (employers, TPAs, and insurance carriers), it’s almost a guarantee that the healthcare experience will be inefficient and overpriced. The communication dilemma can be solved simply by providing a space where healthcare players can congregate, much like a team dugout where teammates gather. From achieving faster treatment approval from insurers to eliminating wasteful duplicate testing, a mode of communication between healthcare players would drastically improve the patient experience. No one is at the center of the typical healthcare experience and helps the member.

Symptom 2: Players Don’t Share Data

While weak communication is one issue, a lack of data-sharing between healthcare players is a whole other beast. There’s no shortage of data in healthcare: doctors, insurers, hospitals, and third-party administrators all have huge repositories of data. What is lacking is the flow of data between these players. Instead of having free-flowing information across the various systems involved in care, we are stuck with information silos that make it hard to leverage the data in a useful way. On a macro level, patient data can allow researchers to identify important indicators like health trends and patient care best practices.

From the level of individual patients, a lack of integrated data systems makes it hard to be a consumer of healthcare services. When visiting the doctor’s office, patients don’t remember basic information like whether they have reached their deductible, what their past claims have looked like, and how much their insurance will cover for a given treatment. If this is the case, how can we expect them to be able to choose appropriate care? Patients need access to their health data wherever they are and whenever they need it to make fully-informed decisions. This information also needs to be presented in an easy to understand manner, but even if this happens patients either need a lot of education or on-demand guidance.

When put to good use, the possibilities for data to improve the patient experience are endless. Data that is properly harnessed can drastically lower healthcare costs, from recommendations on prescriptions to rerouting care to less expensive facilities. Opportunities for care based on industry best practices after analysis of data is an occasion to help patients become not only healthier but lower costs.

Right now, most patients enjoy little to no personalized or digital access to their data. Instead, they receive cryptic postal mailings or access to web portals that are more troublesome than helpful. The difficulties of finding and accessing one’s data are one of the worst parts of a patient’s experience and may lead people to feel as though the system is working against them. While industries like online shopping, social media, and entertainment are all racing to provide consumers with highly personalized experiences, healthcare services are not evolving nearly fast enough. While the digitization of our lifestyles is becoming the norm, many traditional institutions within healthcare push back on this inevitable change. This leads us to the 3rd symptom of our broken patient experience– conflicts of interest.

Symptom 3: Players Have Different Incentives

The traditional model of healthcare, which is usually described as “fee-for-service,” motivates providers to treat the largest number of patients in the shortest amount of time. Naturally, this approach leads to overtreatment, substandard quality of care, and overall low patient satisfaction. Thankfully, the old payment model of “more is better” is slowly being replaced by value-based models of care, such as accountable care organizations, which give providers monetary incentives to provide quality over quantity.

While incentives are being shifted for the better, many players in healthcare are still holding on to the traditional system because they fear what innovation will mean for them. Doctors may want to provide high-quality care, but fear what will happen if demand for their services goes down. To be lifted by the shifting tides of digitization, doctors must also embrace popular telemedicine opportunities that enable them to see more patients without the wasteful amount of paperwork and appointment scheduling. Insurers and third-party administrators may fear the consequences of their data becoming more transparent, but they should keep in mind all the ways that analytics and artificial intelligence can make their jobs easier and give them more time to focus on critical tasks. Ultimately, fixing the patient experience doesn’t mean patients win, and others lose. Rather, a more efficient system that harnesses modern technology will result in a better experience for all players.

How to Own the Employee Healthcare Experience

After diagnosing the patient experience, we can see that it is in a critical condition. The individual today is a ping pong ball in an ecosystem of different incentives and siloed datasets of the broker, employer, carrier, and the provider.

It’s time we redesign healthcare experience to cater to the patient’s experience, rather than to the insurers who hold the purse strings, or doctors who possess the medical expertise. Just as every successful company puts the customer experience first, healthcare must also adopt a patient-centered approach. After all, the entire reason the industry exists is to improve the patient’s health and well-being. The best part about improving the system, however, is that everyone who’s part of the system will benefit. We are embarking on the “Age of the Patient,” and healthcare players must decide on whether they will adapt or go the way of the dinosaur.

telemedicine and hdhp
Telemedicine Benefits Guide

Telemedicine use is growing at an exponential rate. In this guide, we’ll share our best tips on how to make this underutilized benefit work better for your company.

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HealthJoy Product Update: Summer 2018

HealthJoy Product Update: Summer 2018

It’s officially summer, the best time of year in Chicago. We’ve been hitting up a bunch of street fests and watching the 4th of July fireworks at Navy Pier but don’t worry, we’ve been hard at work improving our product. Our summer release has a bunch of goodies for both our users and tools for our Concierge staff to deliver outstanding results. As always we’ve also sprinkled a little more artificial intelligence into our product as well.

Rx Decision Center

We’ve made some changes to both the front and backend when it comes to delivering drug savings. Our graphics team has spent countless hours to get everything pixel perfect, and our UI designers have created a layout that’s easier to understand. We’ve also redesigned the backend to make it easier for our Concierge to deliver results.

Health Opportunities

For companies that have either connected an analytics platform to our system or are working with a TPA that supplies us claims data, we now display health opportunities to our members. These opportunities are based on historical claims data and make recommendations based on industry best practices. Here are a few reasons for new opportunities:

  • Age-based or seasonal screenings
  • Recommended vaccines
  • Inappropriate prescribed medications
  • Suggested medication based on evidence-based guidelines

Implementation Workspace

When launching HealthJoy at a company, we now have an easy to use self-serve tool FOR HR to make sure everything is perfect.  They can upload eligibility files, essential documents, plan information and more. They can add company logos, preview the benefits wallet, and customize the experience.

New Reporting

We’ve automated and redesigned our company reports. They are now gorgeous and make understanding the success of your program as easy as possible. It’s full of charts that give you a quick snapshot on how you’re doing, and we’ll even let you know how you’re doing versus other companies. We distribute these reports every month.

Bringing AI to eligibility files

Eligibility files can be a source of frustration for both HR and brokers. A single error within a file will sometimes break other systems. To streamline the process, we’ve created a system that uses artificial intelligence and fuzzy matching to make the whole process work easier.

New Demo Experience

We’ve rolled out a new demo experience for people testing out the app. Our consulting partners will appreciate the updates.

Why Office Workers Need Healthcare Guidance

Why Office Workers Need Healthcare Guidance

Modern work environments with schedules that require over a 40 hour work week can make it challenging to plan doctor’s appointments during the workday. Sometimes even figuring out which doctor to see can take a few hours of research. A trip to the doctor’s office requires at least a half-day off of work. While employees might enjoy having a break from the office, employers may not be as excited to lose valuable hours of labor productivity from their salaried workers. Luckily, healthcare guidance helps both workers meet their healthcare needs, and employers keep their business running. Healthcare guidance tools in addition to telemedicine deliver healthcare access to workers where they are so that getting medical help no longer has to be a huge ordeal. For white-collar employees and their employers, this is a complete game changer. These tools are boosting workplace efficiency, increasing employee satisfaction, and are completely changing our primitive notions of the benefits experience. Here are the key reasons that office workers especially benefit from a healthcare guidance platform:

Healthcare guidance brings healthcare to employees

Imagine that you have a senior programmer that you pay $120,00 a year has three kids that need to be taken to a doctor a few times a year. You want their kids to receive the best care possible, but you know that each time they need to go to the doctor, they will be out of the office for half of the day. The productivity loss starts to add up over time, and that’s not counting the time it takes to manage other parts of their healthcare. Now, picture that 60-70% of your programmer’s healthcare needs could be resolved through his iPhone using online doctors and Healthcare Concierges. Instead of leaving his desk to be in the doctor’s office physically, they can quickly ask a question regarding a health condition or procedure to an online doctor that is available anytime. Logistically, this opens up the employee’s schedule to not only miss fewer working hours but miss fewer hours spent on leisure activities at home. Concierges can also save them time by researching facilities, doctors, making appointments and much more. In simple numbers, providing a healthcare guidance platform only costs about what a catered lunch costs once a month, as compared to the loss of half a day or more, several times a year. The logic is clear: logistics matter for white-collar workers. Healthcare guidance hugely simplifies how care is accessed, meaning employees don’t have to waste company time to stay healthy.

Healthcare guidance platforms are a luxury perk

If anything, employees appreciate when their employer looks out for them and truly cares about them as people. One way a company can express this is through providing employee perks that workers value deeply. The leading healthcare guidance platforms, by nature, are simple, elegant, and gives workers the ultimate luxury – time. The win-win they offer is providing a positive ROI for employers while making employees feel cared for and treated well by their company. Not only does a perk make current employees feel valued and cared for by their company, but it also plays a critical role in recruiting and retaining new talent. In a competitive job market, a quality employee benefit can be the differentiating factor that helps a company stand out against their competitors. In the war for talent, employees (especially millennials) are even willing to accept a lower salary in exchange for a robust benefits offering. A 2015 Glassdoor survey reports that 79% of employees prefer new or additional benefits over a pay raise. Healthcare guidance platforms hit on a key concern for most white-collar workers: the affordability and accessibility of their health insurance coverage. If you can offer an app that is both a delightful user experience and a solution to difficult benefits questions, there is no question that it’ll give your firm a competitive edge in attracting the best talent. Having an advanced benefits offering will keep employees coming back for more. When employees first open their healthcare guidance app and see that it is just as modern and sophisticated as their most-used social media apps, they will enjoy, rather than dread, navigating their health insurance and the healthcare system as a whole. This ensures high employee engagement within the platform and a high ROI. The favorable behaviors the employees will display upon using a healthcare guidance platform, such as choosing more cost-effective physicians and replacing costly in-person doctor’s visits with online telemedicine consults, will have greater impact when these behaviors are self-driven, shared with others, and repeated by employees. All this is achieved through a benefits guidance platform that workers will be amazed to discover after years of dealing with outdated health systems and old-school online portals.

Healthcare guidance allow for employees to be fully engaged at work

Health is a basic need and therefore supersedes work and career in a person’s list of priorities. If a worker has some unresolved health concern regularly on their minds, chances are they are unable to bring their full self to the office. The hassles of scheduling appointments, having the right documentation, and understanding what is covered by insurance can act as a significant mental drain for any employee. When a healthcare guidance platform enters the picture, it simplifies everything. A healthcare concierge will take care of various administrative tasks such as choosing a high-quality in-network doctor, scheduling appointments and verifying insurance coverage. When workers are left to navigate the healthcare system on their own and complete all these time-sucking tasks that require sitting on the phone for minutes to hours, it can truly detract from their workplace responsibilities. Healthcare guidance will free up workers’ mental space by providing healthcare experts and leveraging AI to make the process streamlined and more efficient than ever. Low-hassle and convenience are true assets for a white-collar worker who has enough paperwork on their hands, to begin with. Knowing that their health coverage is safely in the hands of experts and high-tech automation will minimize the distraction that workers would otherwise face in managing their medical care alone. Also, since the process of accessing a board-certified doctor is much easier through telemedicine, a health issue that once might have kept an employee’s attention for months before their doctor’s visit can be resolved within minutes. Countless HR experts also cite the power of great employee perks to boost morale and motivation in the workplace. Not only does a robust benefits offering like a healthcare guidance platform simplify employees’ lives and make them more productive at work, it simply provides them with a source of positive energy and happiness. As a tool that works on top of and in sync with of their healthcare insurance, healthcare guidance platforms will bring your company’s coveted benefit package to the next level. Healthcare benefits are a perk that all employees, regardless of status or background, cherish and depend on. In fact, having better health, dental, and vision insurance consistently tops the list of the most valued employee benefits. The reason is simple: we’re all human and susceptible to health ailments, and the cost of healthcare in the US threatens to bankrupt even the most financially stable family. Now, healthcare guidance platforms and telemedicine are defining the modern-day benefits experience as a low-hassle, convenient, and even enjoyable process. These tools are a channel for the quality and cost-effective care that employees yearn for, as well as the productive and competitive advantages that employers seek. What more of a win-win could you ask for?
telemedicine and hdhp
Telemedicine Benefits Guide

Telemedicine use is growing at an exponential rate. In this guide, we’ll share our best tips on how to make this underutilized benefit work better for your company.

Learn more »
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<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_1' > <div class='gform_heading'> <h3 class="gform_title">State of the Benefits Survey eBook - 1-Col</h3> <span class='gform_description'>Testing form</span> </div><form method='post' enctype='multipart/form-data' id='gform_1' action='/blog/2018/07/' > <div class='gform_body gform-body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below'><li id="field_1_8" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_8' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='large' placeholder='First Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_9" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_9' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='text' value='' class='large' placeholder='Last Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_4' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_1_4' type='text' value='' class='large' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_5" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_5' >company name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='text' value='' class='large' placeholder='Company name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_6" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_6' >Company Size<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_6' id='input_1_6' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>Company Size</option><option value='1-100' >1-100</option><option value='100-500' >100-500</option><option value='500-3000' >500-3000</option><option value='3000-1000' >3000-1000</option><option value='10000+' >10000+</option></select></div></li><li id="field_1_7" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_1_7' >Which Best Describes You?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_7' id='input_1_7' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>Which Best Describes You?</option><option value='Employer' >Employer</option><option value='Benefit Consultant' >Benefit Consultant</option><option value='TPA' >TPA</option><option value='PEO' >PEO</option><option value='Other' >Other</option></select></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' value='Get Your eBook' onclick='if(window["gf_submitting_1"]){return false;} window["gf_submitting_1"]=true; 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[gravityforms id=9]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_9' > <div class='gform_heading'> <h3 class="gform_title">10 Benefits Presentation Tips from TED Talks eBook - 2-Col (Pop-up)</h3> <span class='gform_description'></span> </div><form method='post' enctype='multipart/form-data' id='gform_9' action='/blog/2018/07/' > <div class='gform_body gform-body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below'><li id="field_9_8" class="gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_8' >First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_9_8' type='text' value='' class='large' placeholder='First Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_9" class="gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_9' >Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_9_9' type='text' value='' class='medium' placeholder='Last Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_4" class="gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_4' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_9_4' type='text' value='' class='medium' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_5" class="gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_5' >Company name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_9_5' type='text' value='' class='medium' placeholder='Company name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_10" class="gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_10' >Company Size<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_10' id='input_9_10' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>Company Size</option><option value='1-100' >1-100</option><option value='100-500' >100-500</option><option value='500-3000' >500-3000</option><option value='3000-1000' >3000-1000</option><option value='10000+' >10000+</option></select></div></li><li id="field_9_7" class="gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_7' >What Describes You?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select'><select name='input_7' id='input_9_7' class='large gfield_select' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>What Describes You?</option><option value='Employer' >Employer</option><option value='Benefit Consultant' >Benefit Consultant</option><option value='TPA' >TPA</option><option value='PEO' >PEO</option><option value='Other' >Other</option></select></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' value='Get Your eBook' onclick='if(window["gf_submitting_9"]){return false;} window["gf_submitting_9"]=true; 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