EBOOK

Write Open Enrollment Emails People Will Read

Your team has been prepping all year. You can’t wait to unveil this year’s benefits package. But when you finally hit “send” on that long-awaited email, will it land to fanfare or crickets?

A great OE email can generate excitement, answer lingering questions, and even drive retention. In this eBook our Chief Marketing Officer, Rick Ramos, shares his best tips for writing great emails, taken from over 20 years of digital marketing experience.

Rick will show you how to:

• Craft a subject line that makes employees want to read more
• Use free tools to improve your writing (and check for typos!)
• Unlock emotion through storytelling
• Use emails to kick off your most successful OE yet